Client Background

A leading Brazilian fresh food chain sought to modernize the deli sections across its stores. They faced challenges with outdated equipment that provided poor visual appeal, inconsistent temperatures, and inefficient space usage. This resulted in unappealing product presentation and ultimately, lower sales conversions. The goal was to upgrade to professional-grade solutions that would enhance brand image, improve food display quality, and optimize customer traffic flow.

Challeges

● Inconsistent Temperature: Direct, harsh cooling caused some deli items to dry out, negatively impacting their texture and shelf life.

● Inefficient Space Utilization: Awkward corner areas in stores were underutilized, leading to insufficient display space.

● Poor Visual Appeal: Standard glass and dim lighting failed to make the food look vibrant, resulting in low customer engagement and dwell time.

Our Solution

● Precise Temperature & Gentle Airflow: Implemented cases with a precise temperature control system and a gentle-airflow design to prevent moisture loss and surface drying, significantly extending freshness.

● Maximized Layout with Corner Units: Configured a combination of internal and external corner units to transform previously wasted corner spaces into high-efficiency display areas, increasing overall capacity.

● Enhanced Visual Merchandising: Utilized panoramic glass panels and high Color Rendering Index (CRI) LED lighting to make the colors and textures of the food look exceptionally fresh and inviting.

● Hygienic Operation: Integrated full stainless steel work surfaces to streamline cleaning processes and reinforce food safety standards.

Results

● Extended Freshness: The shelf life of deli products increased by approximately 20-30%, with no noticeable surface drying.

● Expanded Display Area: Achieved an approximately 15% increase in effective display space by fully utilizing corner areas.

● Increased Sales: Customer dwell time rose noticeably, contributing to a 38% growth in overall deli sales within just one month.

● Modernized Brand Image: The stores now feature a brighter, more modern, and professional visual appeal, elevating the overall brand perception.